IMC : an integrated marketing communications exercise /

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IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

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Bibliografiske detaljer
Hovedforfatter:	Jakacki, Bernard C.
Format:	Bog
Sprog:	English
Udgivet:	Cincinnati OH : South-Western College, 2001.
Udgivelse:	2nd ed.
Fag:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Marketing for tourism
af: Holloway, J. Christopher
Udgivet: (2004)

Advertising in tourism and leisure /
af: Morgan, Nigel
Udgivet: (2000)

The business of tour operations /
af: Yale, Pat.
Udgivet: (2000)

Tourism :
af: Wall, Geoffrey
Udgivet: (2006)

Tourism management
af: Leiper, Neil
Udgivet: (2004)

Marketing du lịch
af: Trần, Ngọc Nam
Udgivet: (2005)

Tourism :
af: Hall, C. Michael
Udgivet: (2005)

Kinh tế du lịch
af: Nguyễn Hồng Giáp
Udgivet: (2002)

Tourism principles and practice
Udgivet: (2005)

Quản trị kinh doanh lữ hành
af: Nguyễn, Văn Mạnh
Udgivet: (2006)

Giáo trình kinh tế du lịch khách sạn :
af: Đinh, Thị Thư
Udgivet: (2005)

Giáo trình kinh tế du lịch
af: Nguyễn, Văn Đính
Udgivet: (2006)

Giáo trình tổng quan du lịch :
af: Trần, Thị Thúy Lan
Udgivet: (2005)

Đường vào nghề du lịch
af: Hồng Vân
Udgivet: (2006)

Giáo trình nghiệp vụ kinh doanh lữ hành :
af: Hà, Thùy Linh
Udgivet: (2006)

Một số giải pháp nâng cao hoạt động hoạt động Marketing điện tử tại công ty TNHH MTV Trí Đạt Tourist
af: Lê, Thị Phương
Udgivet: (2025)

Giải pháp phát triển các sản phẩm lưu niệm từ nghề truyền thống ở huyện Phong Điền Thành phố Cần Thơ đáp ứng nhu cầu khách du lịch :
af: Lê, Thị Hồng Nhiên
Udgivet: (2016)

Tourism and Hospitality Marketing
af: Dickman, Sharron
Udgivet: (1999)

Giáo trình thống kê du lịch
af: Hoàng, Oanh
Udgivet: (2005)

Kinh tế du lịch và du lịch học
af: Đổng, Ngọc Minh
Udgivet: (2001)

Luật kinh doanh du lịch
af: Trịnh, Xuân Dũng
Udgivet: (2001)

Luật du lịch năm 2005
Udgivet: (2005)

Tìm hiểu luật du lịch năm 2005
af: Nguyễn, Ngọc Dũng
Udgivet: (2005)

Luật du lịch Việt Nam 2005 (có hiệu lực từ 01-01-2006) :
Udgivet: (2005)

Giáo trình kinh tế du lịch
af: Nguyễn, Văn Đính
Udgivet: (2004)

Giáo trình nghiệp vụ phục vụ buồng :
af: Vũ, Thị Bích Phượng
Udgivet: (2005)

Hoàn thiện quản lý nhà nước về lao động trong kinh doanh du lịch ở Việt Nam :
af: Hoàng, Văn Hoan
Udgivet: (2006)

Giáo trình kinh tế du lịch khách sạn
af: Đinh, Thị Thư
Udgivet: (2005)

Giáo trình kinh tế du lịch
af: Nguyễn, Văn Đính
Udgivet: (2005)

Luật du lịch năm 2005 và văn bản hướng dẫn thi hành
Udgivet: (2008)

Vietnam tourist guidebook
Udgivet: (2001)

Vietnam tourist guidebook
Udgivet: (1995)

Thị trường du lịch
af: Nguyễn, Văn Lưu
Udgivet: (1998)

Vietnam tourist guidebook
Udgivet: (2000)

Tìm hiểu pháp luật: Luật du lịch nước Cộng Hòa Xã Hội Chủ Nghĩa Việt Nam
Udgivet: (2005)

Price Discrimination and the Influence on Foreign Tourists’ Decision of Returning in Hoi An Ancient Town, Vietnam
af: Nguyen, Le Ngoc Tram
Udgivet: (2025)

Một số giải pháp marketing nhằm thu hút khách du lịch đến thành phố Cần Thơ :
af: Trần, Thị Kim Vân
Udgivet: (2014)

'Who are the 'Other' visiting my village?' Profiling the domestic tourist market to ethnic villages in Vietnam's Cetral Highlands
af: Nguyễn, Thị Thanh Kiều (Calla), et al.
Udgivet: (2023)

Sustainable tourism indicators for cities from tourists’ perspectives: the case of Da Lat, Vietnam
af: Trương, Thị Lan Hương, et al.
Udgivet: (2024)

Quy hoạch du lịch
af: G CAZES
Udgivet: (2001)