IMC : an integrated marketing communications exercise /

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IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Jakacki, Bernard C.
Formáid:	Leabhar
Teanga:	English
Foilsithe:	Cincinnati OH : South-Western College, 2001.
Eagrán:	2nd ed.
Ábhair:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Míreanna Comhchosúla

Marketing for tourism
le: Holloway, J. Christopher
Foilsithe: (2004)

Advertising in tourism and leisure /
le: Morgan, Nigel
Foilsithe: (2000)

The business of tour operations /
le: Yale, Pat.
Foilsithe: (2000)

Tourism :
le: Wall, Geoffrey
Foilsithe: (2006)

Tourism management
le: Leiper, Neil
Foilsithe: (2004)

Marketing du lịch
le: Trần, Ngọc Nam
Foilsithe: (2005)

Tourism :
le: Hall, C. Michael
Foilsithe: (2005)

Kinh tế du lịch
le: Nguyễn Hồng Giáp
Foilsithe: (2002)

Tourism principles and practice
Foilsithe: (2005)

Quản trị kinh doanh lữ hành
le: Nguyễn, Văn Mạnh
Foilsithe: (2006)

Giáo trình kinh tế du lịch khách sạn :
le: Đinh, Thị Thư
Foilsithe: (2005)

Giáo trình kinh tế du lịch
le: Nguyễn, Văn Đính
Foilsithe: (2006)

Giáo trình tổng quan du lịch :
le: Trần, Thị Thúy Lan
Foilsithe: (2005)

Đường vào nghề du lịch
le: Hồng Vân
Foilsithe: (2006)

Giáo trình nghiệp vụ kinh doanh lữ hành :
le: Hà, Thùy Linh
Foilsithe: (2006)

Một số giải pháp nâng cao hoạt động hoạt động Marketing điện tử tại công ty TNHH MTV Trí Đạt Tourist
le: Lê, Thị Phương
Foilsithe: (2025)

Giải pháp phát triển các sản phẩm lưu niệm từ nghề truyền thống ở huyện Phong Điền Thành phố Cần Thơ đáp ứng nhu cầu khách du lịch :
le: Lê, Thị Hồng Nhiên
Foilsithe: (2016)

Tourism and Hospitality Marketing
le: Dickman, Sharron
Foilsithe: (1999)

Giáo trình thống kê du lịch
le: Hoàng, Oanh
Foilsithe: (2005)

Kinh tế du lịch và du lịch học
le: Đổng, Ngọc Minh
Foilsithe: (2001)

Luật kinh doanh du lịch
le: Trịnh, Xuân Dũng
Foilsithe: (2001)

Luật du lịch năm 2005
Foilsithe: (2005)

Tìm hiểu luật du lịch năm 2005
le: Nguyễn, Ngọc Dũng
Foilsithe: (2005)

Luật du lịch Việt Nam 2005 (có hiệu lực từ 01-01-2006) :
Foilsithe: (2005)

Giáo trình kinh tế du lịch
le: Nguyễn, Văn Đính
Foilsithe: (2004)

Giáo trình nghiệp vụ phục vụ buồng :
le: Vũ, Thị Bích Phượng
Foilsithe: (2005)

Hoàn thiện quản lý nhà nước về lao động trong kinh doanh du lịch ở Việt Nam :
le: Hoàng, Văn Hoan
Foilsithe: (2006)

Giáo trình kinh tế du lịch khách sạn
le: Đinh, Thị Thư
Foilsithe: (2005)

Giáo trình kinh tế du lịch
le: Nguyễn, Văn Đính
Foilsithe: (2005)

Luật du lịch năm 2005 và văn bản hướng dẫn thi hành
Foilsithe: (2008)

Vietnam tourist guidebook
Foilsithe: (2001)

Vietnam tourist guidebook
Foilsithe: (1995)

Thị trường du lịch
le: Nguyễn, Văn Lưu
Foilsithe: (1998)

Vietnam tourist guidebook
Foilsithe: (2000)

Tìm hiểu pháp luật: Luật du lịch nước Cộng Hòa Xã Hội Chủ Nghĩa Việt Nam
Foilsithe: (2005)

Price Discrimination and the Influence on Foreign Tourists’ Decision of Returning in Hoi An Ancient Town, Vietnam
le: Nguyen, Le Ngoc Tram
Foilsithe: (2025)

Một số giải pháp marketing nhằm thu hút khách du lịch đến thành phố Cần Thơ :
le: Trần, Thị Kim Vân
Foilsithe: (2014)

'Who are the 'Other' visiting my village?' Profiling the domestic tourist market to ethnic villages in Vietnam's Cetral Highlands
le: Nguyễn, Thị Thanh Kiều (Calla), et al.
Foilsithe: (2023)

Sustainable tourism indicators for cities from tourists’ perspectives: the case of Da Lat, Vietnam
le: Trương, Thị Lan Hương, et al.
Foilsithe: (2024)

Quy hoạch du lịch
le: G CAZES
Foilsithe: (2001)