Value-added public relations : the secret weapon of intergrated marketing /

This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.

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Bibliografiske detaljer
Hovedforfatter: Harris, Thomas L., 1931-
Format: Bog
Sprog:English
Udgivet: Lincolnwood Ill. : NTC Business Books, 1998.
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Beskrivelse
Summary:This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.
Fysisk beskrivelse:xiii, 314 p. : ill. ; 23cm.
ISBN:0844234125