Value-added public relations : the secret weapon of intergrated marketing /
This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Lincolnwood Ill. :
NTC Business Books,
1998.
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Gaia: | This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan. |
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| Deskribapen fisikoa: | xiii, 314 p. : ill. ; 23cm. |
| ISBN: | 0844234125 |