Value-added public relations : the secret weapon of intergrated marketing /
This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Lincolnwood Ill. :
NTC Business Books,
1998.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan. |
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| Description matérielle: | xiii, 314 p. : ill. ; 23cm. |
| ISBN: | 0844234125 |