Value-added public relations : the secret weapon of intergrated marketing /

This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.

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Détails bibliographiques
Auteur principal: Harris, Thomas L., 1931-
Format: Livre
Langue:English
Publié: Lincolnwood Ill. : NTC Business Books, 1998.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Résumé:This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.
Description matérielle:xiii, 314 p. : ill. ; 23cm.
ISBN:0844234125