Value-added public relations : the secret weapon of intergrated marketing /

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Value-added public relations : the secret weapon of intergrated marketing /

This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.

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書誌詳細
第一著者:	Harris, Thomas L., 1931-
フォーマット:	図書
言語:	English
出版事項:	Lincolnwood Ill. : NTC Business Books, 1998.
主題:	Marketing. Communication in marketing.
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