Value-added public relations : the secret weapon of intergrated marketing /

This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.

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書目詳細資料
主要作者: Harris, Thomas L., 1931-
格式: 圖書
語言:English
出版: Lincolnwood Ill. : NTC Business Books, 1998.
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