Value-added public relations : the secret weapon of intergrated marketing /
This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood Ill. :
NTC Business Books,
1998.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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