Value-added public relations : the secret weapon of intergrated marketing /
This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan.
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| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Lincolnwood Ill. :
NTC Business Books,
1998.
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| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01053cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000049147 | ||
| 003 | 8878 | ||
| 005 | 20051111142603.0 | ||
| 008 | 010322b1998 vm 000 eng | ||
| 020 | |a 0844234125 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.2 |b HA-T |
| 100 | 1 | |a Harris, Thomas L., |d 1931- | |
| 245 | 0 | 0 | |a Value-added public relations : |b the secret weapon of intergrated marketing / |c Thomas L. Harris ; foreword by Philip Hotler. |
| 260 | |a Lincolnwood Ill. : |b NTC Business Books, |c 1998. | ||
| 300 | |a xiii, 314 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into two parts: How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Communication in marketing. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||