Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

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Detalles Bibliográficos
Autor principal: Weinstein, Laurence Martin, 1944-
Otros Autores: Annavarjula, Madan.
Formato: Libro
Lenguaje:English
Publicado: Cincinnati, Ohio : South-Western College, 2001.
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