Fundamentals of marketing /

Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.

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Detalles Bibliográficos
Autor principal: Stanton, William J.
Otros Autores: Miller, Kenneth E., Layton, Roger A.
Formato: Libro
Lenguaje:English
Publicado: Sydney : McGraw-Hill, 1994.
Edición:3rd ed.
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