Managing brand equity capitalizing on the value of a brand name

Antzeko izenburuak

• Building strong brands
  nork: Aaker, David A.
  Argitaratua: (1996)
•  Strategic brand management : Building, measuring, and managing brand equity
  nork:  Keller, Kevin Lane
  Argitaratua: (2013)
• Strategic brand management building, measuring, and managing brand equity
  nork: Keller, Kevin Lane
  Argitaratua: (2008)
• Brand positioning :
  nork: Sengupta, Subroto
  Argitaratua: (2005)
• The brand marketing book : creating, managing, and extending the value of your brand /
  nork: Marconi, Joe.
  Argitaratua: (2000)