Managing brand equity capitalizing on the value of a brand name

समान संसाधन

• Building strong brands
  द्वारा: Aaker, David A.
  प्रकाशित: (1996)
•  Strategic brand management : Building, measuring, and managing brand equity
  द्वारा:  Keller, Kevin Lane
  प्रकाशित: (2013)
• Strategic brand management building, measuring, and managing brand equity
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2008)
• Brand positioning :
  द्वारा: Sengupta, Subroto
  प्रकाशित: (2005)
• The brand marketing book : creating, managing, and extending the value of your brand /
  द्वारा: Marconi, Joe.
  प्रकाशित: (2000)