Building strong brands

Benzer Materyaller

• Managing brand equity capitalizing on the value of a brand name
  Yazar:: Aaker, David A.
  Baskı/Yayın Bilgisi: (1991)
• Building brand identity : a strategy for success in a hostile marketplace /
  Yazar:: Upshaw, Lynn B.
  Baskı/Yayın Bilgisi: (1995)
• Brand positioning :
  Yazar:: Sengupta, Subroto
  Baskı/Yayın Bilgisi: (2005)
• Strategic brand management building, measuring, and managing brand equity
  Yazar:: Keller, Kevin Lane
  Baskı/Yayın Bilgisi: (2008)
• Asian brand strategy :
  Yazar:: Roll, Martin
  Baskı/Yayın Bilgisi: (2006)