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Managing brand equity capitalizing on the value of a brand name

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Библиографические подробности
Главный автор:	Aaker, David A.
Формат:	‌
Язык:	English
Опубликовано:	New York Free Press 1991
Предметы:	Brand name products Intangible property Management United States Valuation
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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