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Managing brand equity capitalizing on the value of a brand name

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Aaker, David A.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	New York Free Press 1991
Θέματα:	Brand name products Intangible property Management United States Valuation
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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