Mã QR

Managing brand equity capitalizing on the value of a brand name

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Aaker, David A.
Format:	Bog
Sprog:	English
Udgivet:	New York Free Press 1991
Fag:	Brand name products Intangible property Management United States Valuation
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Lignende værker

Building strong brands
af: Aaker, David A.
Udgivet: (1996)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Building brand identity : a strategy for success in a hostile marketplace /
af: Upshaw, Lynn B.
Udgivet: (1995)

Branding Across Borders: A Guide to Global Brand Marketing /
af: R. Gregory James
Udgivet: (2001)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Intangible Values in Financial Accounting and Reporting: An Analysis from the Perspective of Financial Analysts
af: Grüber, Stephan
Udgivet: (2015)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

The 11 immutable laws of Internet branding /
af: Ries, Laura.
Udgivet: (2000)

Branding @ the digital age /
Udgivet: (2001)

Strategic brand management
af: Keller, Kevin Lane
Udgivet: (2013)

Sonic branding :
af: Jackson, Daniel M.
Udgivet: (2003)

FCB-Ulka brand building advertising : concepts and cases /
af: Parameswaran, M. G.
Udgivet: (2001)

Sell the brand first
af: Stiff, Dan
Udgivet: (2006)

Global brands: The evolution of multinationals in alcoholic beverages
af: Lopes, Teresa da Silva
Udgivet: (2013)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

A morphological analysis of english brand names
af: Đặng Trần Quỳnh Giao
Udgivet: (2025)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

An investigation into brand names in English
af: Phạm, Thị Bích Vân.
Udgivet: (2011)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
af: Al Ries
Udgivet: (2003)

Xây dựng và phát triển thương hiệu
Udgivet: (2005)

Xây dựng thương hiệu mạnh và thành công
af: Gregry, James R.
Udgivet: (2004)

Xây dựng và phát triển thương hiệu
af: Vũ, Chí Lộc
Udgivet: (2007)

Transforming your business into a brand :
af: Tai, Jacky
Udgivet: (2007)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
af: Stiff, Dan.
Udgivet: (2006)

eBrands : building an Internet business at breakneck speed /
af: Carpenter, Phil, 1967-
Udgivet: (2000)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Bong bóng thương hiệu :
af: Gerzema, John
Udgivet: (2009)

Đánh giá các thành tố của giá trị thương hiệu Trường Đại học Cần Thơ :
af: Ngô, Huỳnh Như
Udgivet: (2018)

Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu Biti's tại thành phố Cần Thơ :
af: Phạm, Hoàng Trang
Udgivet: (2018)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
af: Ries, Al
Udgivet: (2004)

Hỏi đáp về luật sở hữu trí tuệ
af: Trần, Minh Sơn
Udgivet: (2006)