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Managing brand equity capitalizing on the value of a brand name

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书目详细资料
主要作者:	Aaker, David A.
格式:	图书
语言:	English
出版:	New York Free Press 1991
主题:	Brand name products Intangible property Management United States Valuation
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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