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Managing brand equity capitalizing on the value of a brand name

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Bibliografske podrobnosti
Glavni avtor:	Aaker, David A.
Format:	Knjiga
Jezik:	English
Izdano:	New York Free Press 1991
Teme:	Brand name products Intangible property Management United States Valuation
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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