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Managing brand equity capitalizing on the value of a brand name

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Podrobná bibliografie
Hlavní autor:	Aaker, David A.
Médium:	Kniha
Jazyk:	English
Vydáno:	New York Free Press 1991
Témata:	Brand name products Intangible property Management United States Valuation
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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