Managing brand equity capitalizing on the value of a brand name

Ítems similars

• Building strong brands
  per: Aaker, David A.
  Publicat: (1996)
•  Strategic brand management : Building, measuring, and managing brand equity
  per:  Keller, Kevin Lane
  Publicat: (2013)
• Strategic brand management building, measuring, and managing brand equity
  per: Keller, Kevin Lane
  Publicat: (2008)
• Brand positioning :
  per: Sengupta, Subroto
  Publicat: (2005)
• The brand marketing book : creating, managing, and extending the value of your brand /
  per: Marconi, Joe.
  Publicat: (2000)