Building strong brands

Antzeko izenburuak

• Managing brand equity capitalizing on the value of a brand name
  nork: Aaker, David A.
  Argitaratua: (1991)
• Building brand identity : a strategy for success in a hostile marketplace /
  nork: Upshaw, Lynn B.
  Argitaratua: (1995)
• Brand positioning :
  nork: Sengupta, Subroto
  Argitaratua: (2005)
• Strategic brand management building, measuring, and managing brand equity
  nork: Keller, Kevin Lane
  Argitaratua: (2008)
• Asian brand strategy :
  nork: Roll, Martin
  Argitaratua: (2006)