Building strong brands

Codi QR

Building strong brands

Guardat en:

Dades bibliogràfiques
Autor principal:	Aaker, David A.
Format:	Llibre
Idioma:	English
Publicat:	New York Free Press 1996
Matèries:	Brand name products Intangible property Management United States Valuation
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Ítems similars

Managing brand equity capitalizing on the value of a brand name
per: Aaker, David A.
Publicat: (1991)

Building brand identity : a strategy for success in a hostile marketplace /
per: Upshaw, Lynn B.
Publicat: (1995)

Brand positioning :
per: Sengupta, Subroto
Publicat: (2005)

Strategic brand management building, measuring, and managing brand equity
per: Keller, Kevin Lane
Publicat: (2008)

Asian brand strategy :
per: Roll, Martin
Publicat: (2006)

Strategic brand management : Building, measuring, and managing brand equity
per: Keller, Kevin Lane
Publicat: (2013)

FCB-Ulka brand building advertising : concepts and cases /
per: Parameswaran, M. G.
Publicat: (2001)

Intangible Values in Financial Accounting and Reporting: An Analysis from the Perspective of Financial Analysts
per: Grüber, Stephan
Publicat: (2015)

Branding Across Borders: A Guide to Global Brand Marketing /
per: R. Gregory James
Publicat: (2001)

Branding across borders : a guide to global brand marketing /
per: Gregory, James R.
Publicat: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
per: Marconi, Joe.
Publicat: (2000)

Designing brand experiences
per: Landa, Robin
Publicat: (2006)

Living Brands :
per: Nadeau, Raymond
Publicat: (2007)

The 11 immutable laws of Internet branding /
per: Ries, Laura.
Publicat: (2000)

Branding @ the digital age /
Publicat: (2001)

Hoàn thiện thương hiệu cá nhân
Publicat: (2006)

Sonic branding :
per: Jackson, Daniel M.
Publicat: (2003)

Sell the brand first
per: Stiff, Dan
Publicat: (2006)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
per: Al Ries
Publicat: (2003)

Xây dựng và phát triển thương hiệu
Publicat: (2005)

Xây dựng thương hiệu mạnh và thành công
per: Gregry, James R.
Publicat: (2004)

Xây dựng và phát triển thương hiệu
per: Vũ, Chí Lộc
Publicat: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
per: Lopes, Teresa da Silva
Publicat: (2013)

Bong bóng thương hiệu :
per: Gerzema, John
Publicat: (2009)

Branding 4.0
per: Isarabhkdee, Piyachart
Publicat: (2017)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
per: Temporal, Paul
Publicat: (2007)

Đánh giá các thành tố của giá trị thương hiệu Trường Đại học Cần Thơ :
per: Ngô, Huỳnh Như
Publicat: (2018)

Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu Biti's tại thành phố Cần Thơ :
per: Phạm, Hoàng Trang
Publicat: (2018)

eBrands : building an Internet business at breakneck speed /
per: Carpenter, Phil, 1967-
Publicat: (2000)

Định vị thương hiệu =
per: Trout, Jack
Publicat: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
per: Haig, Matt
Publicat: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
per: Haig, Matt
Publicat: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
per: Ries, Al
Publicat: (2004)

Strategic brand management
per: Keller, Kevin Lane
Publicat: (2013)

Hỏi đáp về luật sở hữu trí tuệ
per: Trần, Minh Sơn
Publicat: (2006)

Quản trị tài sản nhãn hiệu
per: Đào Công Bình
Publicat: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
per: Dương, Hữu Hạnh
Publicat: (2005)

Quản trị thương hiệu hàng hóa
per: Trương, Đình Chiến
Publicat: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
per: Richard Moore
Publicat: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
per: Lê Anh Cường
Publicat: (2003)