Building strong brands

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Building strong brands

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Sonraí Bibleagrafaíochta
Príomhúdar:	Aaker, David A.
Formáid:	Leabhar
Teanga:	English
Foilsithe:	New York Free Press 1996
Ábhair:	Brand name products Intangible property Management United States Valuation
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Míreanna Comhchosúla

Managing brand equity capitalizing on the value of a brand name
le: Aaker, David A.
Foilsithe: (1991)

Building brand identity : a strategy for success in a hostile marketplace /
le: Upshaw, Lynn B.
Foilsithe: (1995)

Brand positioning :
le: Sengupta, Subroto
Foilsithe: (2005)

Strategic brand management building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2008)

Asian brand strategy :
le: Roll, Martin
Foilsithe: (2006)

Strategic brand management : Building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2013)

FCB-Ulka brand building advertising : concepts and cases /
le: Parameswaran, M. G.
Foilsithe: (2001)

Intangible Values in Financial Accounting and Reporting: An Analysis from the Perspective of Financial Analysts
le: Grüber, Stephan
Foilsithe: (2015)

Branding Across Borders: A Guide to Global Brand Marketing /
le: R. Gregory James
Foilsithe: (2001)

Branding across borders : a guide to global brand marketing /
le: Gregory, James R.
Foilsithe: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
le: Marconi, Joe.
Foilsithe: (2000)

Designing brand experiences
le: Landa, Robin
Foilsithe: (2006)

Living Brands :
le: Nadeau, Raymond
Foilsithe: (2007)

The 11 immutable laws of Internet branding /
le: Ries, Laura.
Foilsithe: (2000)

Branding @ the digital age /
Foilsithe: (2001)

Hoàn thiện thương hiệu cá nhân
Foilsithe: (2006)

Sonic branding :
le: Jackson, Daniel M.
Foilsithe: (2003)

Sell the brand first
le: Stiff, Dan
Foilsithe: (2006)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
le: Al Ries
Foilsithe: (2003)

Xây dựng và phát triển thương hiệu
Foilsithe: (2005)

Xây dựng thương hiệu mạnh và thành công
le: Gregry, James R.
Foilsithe: (2004)

Xây dựng và phát triển thương hiệu
le: Vũ, Chí Lộc
Foilsithe: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
le: Lopes, Teresa da Silva
Foilsithe: (2013)

Bong bóng thương hiệu :
le: Gerzema, John
Foilsithe: (2009)

Branding 4.0
le: Isarabhkdee, Piyachart
Foilsithe: (2017)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
le: Temporal, Paul
Foilsithe: (2007)

Đánh giá các thành tố của giá trị thương hiệu Trường Đại học Cần Thơ :
le: Ngô, Huỳnh Như
Foilsithe: (2018)

Phân tích các yếu tố ảnh hưởng đến giá trị thương hiệu Biti's tại thành phố Cần Thơ :
le: Phạm, Hoàng Trang
Foilsithe: (2018)

eBrands : building an Internet business at breakneck speed /
le: Carpenter, Phil, 1967-
Foilsithe: (2000)

Strategic brand management
le: Keller, Kevin Lane
Foilsithe: (2013)

Định vị thương hiệu =
le: Trout, Jack
Foilsithe: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
le: Haig, Matt
Foilsithe: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
le: Haig, Matt
Foilsithe: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
le: Ries, Al
Foilsithe: (2004)

Hỏi đáp về luật sở hữu trí tuệ
le: Trần, Minh Sơn
Foilsithe: (2006)

Quản trị tài sản nhãn hiệu
le: Đào Công Bình
Foilsithe: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
le: Dương, Hữu Hạnh
Foilsithe: (2005)

Quản trị thương hiệu hàng hóa
le: Trương, Đình Chiến
Foilsithe: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
le: Richard Moore
Foilsithe: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
le: Lê Anh Cường
Foilsithe: (2003)