Marketing research : Within a changing information environment
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance betwe...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
McGraw Hill
2006
|
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01496nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_100172 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 431000 | ||
| 082 | |a 658.8 | ||
| 082 | |b H149 | ||
| 100 | |a Hair, Joseph F. | ||
| 245 | 0 | |a Marketing research : | |
| 245 | 0 | |b Within a changing information environment | |
| 245 | 0 | |c Hair, Bush, Ortinau | |
| 260 | |a Boston | ||
| 260 | |b McGraw Hill | ||
| 260 | |c 2006 | ||
| 520 | |a Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world. | ||
| 650 | |a Marketing research | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||