Marketing research : Within a changing information environment

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance betwe...

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Bibliografische gegevens
Hoofdauteur: Hair, Joseph F.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston McGraw Hill 2006
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