Marketing : Principles and perspectives
"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...
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| Format: | Book |
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Boston
McGraw-Hill/Irwin
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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