Marketing : Principles and perspectives

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Bearden, William O.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston McGraw-Hill/Irwin 2007
Materias:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ