Marketing : Principles and perspectives

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...

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Bibliographic Details
Main Author:	Bearden, William O.
Format:	Book
Language:	Undetermined
Published:	Boston McGraw-Hill/Irwin 2007
Subjects:	Marketing United states
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing : Principles and perspectives

by Bearden, William O.
Published 2007

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing : Principles and perspectives

by Bearden, William O.
Published 2004

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing : Principles and perspectives

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