Financial times mastering marketing : The complete MBA companion in marketing
Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges f...
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| Format: | Knjiga |
|---|---|
| Jezik: | Undetermined |
| Izdano: |
London
Prentice Hall
1999
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00831nam a2200193Ia 4500 | ||
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| 001 | CTU_100833 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 599000 | ||
| 082 | |a 658.8 | ||
| 082 | |b F491 | ||
| 245 | 0 | |a Financial times mastering marketing : | |
| 245 | 4 | |b The complete MBA companion in marketing | |
| 260 | |a London | ||
| 260 | |b Prentice Hall | ||
| 260 | |c 1999 | ||
| 520 | |a Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges for marketers in the 21st century. | ||
| 650 | |a Marketing | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||