Financial times mastering marketing : The complete MBA companion in marketing
Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges f...
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| Format: | Livre |
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| Langue: | Undetermined |
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London
Prentice Hall
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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