Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =

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Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại = Brand failure: The truth about the 100 biggest branding mistakes of all time

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Nội dung của cuốn sách này là xem xét những thất bại đa dạng của các thương hiệu để tìm hiểu những con đường dẫn dụ các công ty đến sai lầm. Đây không phải là cuốn sách đọc cho biết, nó cung cấp cho bạn một sự kiểm nghiệm vô giá những...

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Bibliographic Details
Main Author:	Haig, Matt
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Tổng hợp Thành phố Hồ Chí Minh 2005
Subjects:	Brand name products
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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