Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =

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Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại = Brand failure: The truth about the 100 biggest branding mistakes of all time

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Nội dung của cuốn sách này là xem xét những thất bại đa dạng của các thương hiệu để tìm hiểu những con đường dẫn dụ các công ty đến sai lầm. Đây không phải là cuốn sách đọc cho biết, nó cung cấp cho bạn một sự kiểm nghiệm vô giá những...

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Detalhes bibliográficos
Autor principal:	Haig, Matt
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Thành phố Hồ Chí Minh Tổng hợp Thành phố Hồ Chí Minh 2005
Assuntos:	Brand name products
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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