International marketing
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Boston
McGraw- Hill
2005
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01192nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_108572 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.848 | ||
| 082 | |b C357 | ||
| 100 | |a Catcora, Philip R. | ||
| 245 | 0 | |a International marketing | |
| 245 | 0 | |c Philip R. Catcora, John Craham | |
| 260 | |a Boston | ||
| 260 | |b McGraw- Hill | ||
| 260 | |c 2005 | ||
| 520 | |a Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. | ||
| 650 | |a Export marketing,International business enterprises | ||
| 904 | |i M.Loan | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||