International marketing
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...
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| Materyal Türü: | Kitap |
| Dil: | Undetermined |
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Boston
McGraw- Hill
2005
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Etiketle
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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