International marketing

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets...

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主要作者: Cateora, Philip R.
其他作者: Philip R. Cateora; John L. Graham
語言:Undetermined
English
出版: Boston, Mass McGraw-Hill/Irwin 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh