International marketing

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...

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Autor principal: Catcora, Philip R.
Format: Llibre
Idioma:Undetermined
Publicat: Boston McGraw- Hill 2005
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