International marketing
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
Mc Graw Hill Irwin
2002
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01353nam a2200205Ia 4500 | ||
|---|---|---|---|
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| 082 | |a 658.848 | ||
| 082 | |b C357 | ||
| 100 | |a Cateora, Philip R. | ||
| 245 | 0 | |a International marketing | |
| 245 | 0 | |c Philip R. Cateora, John L. Graham | |
| 260 | |a Boston | ||
| 260 | |b Mc Graw Hill Irwin | ||
| 260 | |c 2002 | ||
| 520 | |a Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. | ||
| 650 | |a International business interprises,Export marketing | ||
| 904 | |i Tuyến, Mai chuyển số PL từ 658.84/C359 thành 658.848/C357 chưa in nhãn | ||
| 910 | |a AV.000692 AV.000725 AV.000722 AV.000726 AV.000721 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||