International marketing

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International marketing

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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...

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Bibliografske podrobnosti
Glavni avtor:	Cateora, Philip R.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston Mc Graw Hill Irwin 2002
Teme:	International business interprises,Export marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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