International marketing

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Cateora, Philip R.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston Mc Graw Hill Irwin 2002
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ