Global marketing

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total co...

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Dettagli Bibliografici
Autore principale:	Keegan, Warren J.
Natura:	Libro
Lingua:	Undetermined
Pubblicazione:	Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Soggetti:	Export marketing
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Global marketing

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