Global marketing

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total co...

詳細記述

保存先:
書誌詳細
第一著者: Keegan, Warren J.
フォーマット: 図書
言語:Undetermined
出版事項: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
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