Global marketing

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total co...

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Hlavní autor: Keegan, Warren J.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ