Global marketing
For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total co...
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| Format: | Book |
| Language: | Undetermined |
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Upper Saddle River, N.J.
Pearson/Prentice Hall
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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