Global marketing

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total co...

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Detalhes bibliográficos
Autor principal: Keegan, Warren J.
Formato: Livro
Idioma:Undetermined
Publicado em: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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100 |a Keegan, Warren J. 
245 0 |a Global marketing 
245 0 |c Warren J. Keegan, Mark C. Green 
260 |a Upper Saddle River, N.J. 
260 |b Pearson/Prentice Hall 
260 |c 2005 
520 |a For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6). 
650 |a Export marketing 
904 |i Minh 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ