Global marketing

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total co...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Keegan, Warren J.
Format: Llibre
Idioma:Undetermined
Publicat: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Matèries:
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ