Marketing management : Text and cases
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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| Format: | Livre |
| Langue: | Undetermined |
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Boston, MA.
McGraw-Hill/Irvin
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Résumé: | Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management. |
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