Marketing management : Text and cases

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Lal, Rajiv
Materialtyp: Bok
Språk:Undetermined
Publicerad: Boston, MA. McGraw-Hill/Irvin 2005
Ämnen:
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Beskrivning
Sammanfattning:Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.