Marketing management : Text and cases

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Lal, Rajiv
פורמט: ספר
שפה:Undetermined
יצא לאור: Boston, MA. McGraw-Hill/Irvin 2005
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
תיאור
סיכום:Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.