Marketing management : Text and cases

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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Bibliografische gegevens
Hoofdauteur: Lal, Rajiv
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, MA. McGraw-Hill/Irvin 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Samenvatting:Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.