Marketing management : Text and cases
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
Spremljeno u:
| Glavni autor: | Lal, Rajiv |
|---|---|
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Boston, MA.
McGraw-Hill/Irvin
2005
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Similar Items
-
Marketing management /
od: Kotler, Philip, 1931-
Izdano: (2000) -
Marketing management : strategies and programs /
od: Guiltinan, Joseph P.
Izdano: (1997) -
Basic marketing management /
od: Dalrymple, Douglas J.
Izdano: (2000) -
Strategic market management /
od: Aaker, David A.
Izdano: (1995) -
Marketing management : text and cases /
od: Czinkota, Michael R.
Izdano: (1997)