Marketing management : Text and cases
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Boston, MA.
McGraw-Hill/Irvin
2005
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00810nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_112548 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 654500 | ||
| 082 | |a 658.8 | ||
| 082 | |b L193 | ||
| 100 | |a Lal, Rajiv | ||
| 245 | 0 | |a Marketing management : | |
| 245 | 0 | |b Text and cases | |
| 245 | 0 | |c Rajiv Lal, John A. Quelch, V. Kasturi Rangan | |
| 260 | |a Boston, MA. | ||
| 260 | |b McGraw-Hill/Irvin | ||
| 260 | |c 2005 | ||
| 520 | |a Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management. | ||
| 650 | |a Marketing | ||
| 650 | |x Management | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||