International marketing

International Marketingis an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for exampl...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Backhaus, Klaus
Médium: Kniha
Jazyk:Undetermined
Vydáno: New York Palgrave Macmillan 2005
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ