International marketing cases

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and exa...

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Библиографические подробности
Главный автор: Jain, Subhash C.
Другие авторы: Subhash C. Jain
Язык:Undetermined
Опубликовано: Cincinnati, Ohio South-Western
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh