International marketing cases

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and exa...

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Bibliographic Details
Main Author: Jain, Subhash C.
Other Authors: Subhash C. Jain
Language:Undetermined
Published: Cincinnati, Ohio South-Western
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh