International marketing cases

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and exa...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Jain, Subhash C.
Muut tekijät: Subhash C. Jain
Kieli:Undetermined
Julkaistu: Cincinnati, Ohio South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh