International marketing
International Marketingis an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for exampl...
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Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | Undetermined |
Được phát hành: |
New York
Palgrave Macmillan
2005
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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LEADER | 01405nam a2200205Ia 4500 | ||
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001 | CTU_116553 | ||
008 | 210402s9999 xx 000 0 und d | ||
020 | |c 702000 | ||
082 | |a 658.84 | ||
082 | |b B126 | ||
100 | |a Backhaus, Klaus | ||
245 | 0 | |a International marketing | |
245 | 0 | |c Klaus Backhaus, Joachim Büschken, Markus Voeth ; translated by Brian Bloch | |
260 | |a New York | ||
260 | |b Palgrave Macmillan | ||
260 | |c 2005 | ||
520 | |a International Marketingis an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can "going international" have on an international cost position? How can lead markets act as a guide to future developments in other countries?International Marketingtakes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies. | ||
650 | |a Export marketing,International economic integration | ||
904 | |i Hiếu | ||
980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ |