The export marketing imperative

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...

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Bibliografische gegevens
Hoofdauteur: Czinkota, Michael R.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Victoria, Australia Thomson 2004
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