The export marketing imperative
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...
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| Format: | Book |
| Language: | Undetermined |
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Victoria, Australia
Thomson
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive coverage of all facets of exporting. |
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