The export marketing imperative

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Czinkota, Michael R.
Format: Llibre
Idioma:Undetermined
Publicat: Victoria, Australia Thomson 2004
Matèries:
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descripció
Sumari:Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive coverage of all facets of exporting.