The export marketing imperative
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Victoria, Australia
Thomson
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00996nam a2200193Ia 4500 | ||
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| 001 | CTU_117046 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.84 | ||
| 082 | |b C998 | ||
| 100 | |a Czinkota, Michael R. | ||
| 245 | 4 | |a The export marketing imperative | |
| 245 | 0 | |c Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina | |
| 260 | |a Victoria, Australia | ||
| 260 | |b Thomson | ||
| 260 | |c 2004 | ||
| 520 | |a Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive coverage of all facets of exporting. | ||
| 650 | |a Export marketing | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||