Xây dựng và phát triển thương hiệu

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Xây dựng và phát triển thương hiệu

Sách không chỉ cung cấp cho bạn đọc về cơ sở lý luận về xây dựng và phát triển thương hiệu mà vấn đề đặt ra ở đây là làm thế nào để các thương hiệu Việt Nam có chổ đứng trên thị trường quốc tế....

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Bibliografiske detaljer
Hovedforfatter:	Vũ, Chí Lộc
Format:	Bog
Sprog:	Undetermined
Udgivet:	Hà Nội Lao động - Xã hội 2007
Fag:	Brand name products,Product management
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Xây dựng và phát triển thương hiệu
Udgivet: (2005)

Xây dựng thương hiệu mạnh và thành công
af: Gregry, James R.
Udgivet: (2004)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
af: Al Ries
Udgivet: (2003)

Hoàn thiện thương hiệu cá nhân
Udgivet: (2006)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
af: Temporal, Paul
Udgivet: (2007)

Định vị thương hiệu =
af: Trout, Jack
Udgivet: (2004)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
af: Lê Anh Cường
Udgivet: (2003)

Thương hiệu dành cho lãnh đạo :
af: Moore, Richard
Udgivet: (2007)

Quản trị thương hiệu hàng hóa
af: Trương, Đình Chiến
Udgivet: (2005)

Quản trị tài sản thương hiệu :
af: Dương, Hữu Hạnh
Udgivet: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
af: Richard Moore
Udgivet: (2003)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
af: Haig, Matt
Udgivet: (2005)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
af: Ries, Al
Udgivet: (2010)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2005)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
af: Haig, Matt
Udgivet: (2004)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
af: Dương, Hữu Hạnh
Udgivet: (2005)

Quản trị tài sản nhãn hiệu
af: Đào Công Bình
Udgivet: (2003)

Asian brand strategy :
af: Roll, Martin
Udgivet: (2006)

Xây dựng thương hiệu du lịch cho thành phố
af: Nguyễn, Văn Dung
Udgivet: (2009)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
af: Ries, Al
Udgivet: (2004)

Đơn giản là hoàn hảo
af: Trout, Jack
Udgivet: (2004)

Sự thông thái của một vị thần :
af: Trout, Jack
Udgivet: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
af: Upshaw, Lynn B.
Udgivet: (1995)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2006)

Dấu ấn thương hiệu :
af: Tôn, Thất Nguyễn Thiêm
Udgivet: (2006)

Strategic brand management building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2008)

Định vị :
af: Ries, Al
Udgivet: (2004)

Định vị: Trận chiến về trí lực ngày nay
af: Al Ries
Udgivet: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
af: Marconi, Joe.
Udgivet: (2000)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2001)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
af: An, Thị Thanh Nhàn
Udgivet: (2010)

Designing brand experiences
af: Landa, Robin
Udgivet: (2006)

Xây dựng thương hiệu mạnh
af: Nguyễn, Văn Dung
Udgivet: (2009)

Những chiến lược khác biệt để phát triển thương hiệu
Udgivet: (2013)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

The 11 immutable laws of Internet branding /
af: Ries, Laura.
Udgivet: (2000)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Branding @ the digital age /
Udgivet: (2001)