Nguyên nhân & bài học từ những thất bại PR nổi tiếng thế giới

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Nguyên nhân & bài học từ những thất bại PR nổi tiếng thế giới

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Cuốn sách trình bày những câu chuyện về thảm họa PR, những câu chuyện trong cuốn sách này được thu thập từ báo chí và từ nhiều nguồn khác nhau. Các thông tin nhạy cảm được giữ kín trong một vài câu chuyện, vì nhà tư vấn liên quan vẫn co...

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书目详细资料
主要作者:	McCusker, Gerry
格式:	图书
语言:	Undetermined
出版:	Thành phố Hồ Chí Minh Trẻ 2007
主题:	Marketing,Public relations
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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