Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

詳細記述

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書誌詳細
第一著者: Roll, Martin
フォーマット: 図書
言語:Undetermined
出版事項: New York, N.Y. Palgrave MacMillan 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ