Kellogg bàn về thương hiệu : Khoa Marketing của trường quản lý Kellogg

Cuốn sách này giới thiệu những yếu tố tạo nên những thương hiệu thành công, những yếu tố nền tảng cho việc xây dựng thương hiệu, các chiến lược xây dựng và đẩy mạnh thương hiệu và việc chuyển từ chiến lược sang thực hiện....

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Bibliographic Details
Main Author:	Tybout, Alice M.
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Văn hoá Sài Gòn 2008
Subjects:	Brand name products,Branding (Marketing),Thương hiệu (tiếp thị),Customer relations,Quan hệ khách hàng Giới thiệu thương hiệu,Management,Quản trị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Cuốn sách này giới thiệu những yếu tố tạo nên những thương hiệu thành công, những yếu tố nền tảng cho việc xây dựng thương hiệu, các chiến lược xây dựng và đẩy mạnh thương hiệu và việc chuyển từ chiến lược sang thực hiện.

Kellogg bàn về thương hiệu : Khoa Marketing của trường quản lý Kellogg

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