Kellogg bàn về thương hiệu : Khoa Marketing của trường quản lý Kellogg

Cuốn sách này giới thiệu những yếu tố tạo nên những thương hiệu thành công, những yếu tố nền tảng cho việc xây dựng thương hiệu, các chiến lược xây dựng và đẩy mạnh thương hiệu và việc chuyển từ chiến lược sang thực hiện....

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Tybout, Alice M.
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Thành phố Hồ Chí Minh Văn hoá Sài Gòn 2008
Θέματα:	Brand name products,Branding (Marketing),Thương hiệu (tiếp thị),Customer relations,Quan hệ khách hàng Giới thiệu thương hiệu,Management,Quản trị
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01244nam a2200229Ia 4500
001	CTU_132250
008	210402s9999 xx 000 0 und d
020			\|c 100000
082			\|a 658.827
082			\|b T977
100			\|a Tybout, Alice M.
245		0	\|a Kellogg bàn về thương hiệu :
245		0	\|b Khoa Marketing của trường quản lý Kellogg
245		0	\|c Alice M. Tybout, Tim Calkins ; Nguyễn Phú Sơn (dịch)
260			\|a Thành phố Hồ Chí Minh
260			\|b Văn hoá Sài Gòn
260			\|c 2008
520			\|a Cuốn sách này giới thiệu những yếu tố tạo nên những thương hiệu thành công, những yếu tố nền tảng cho việc xây dựng thương hiệu, các chiến lược xây dựng và đẩy mạnh thương hiệu và việc chuyển từ chiến lược sang thực hiện.
650			\|a Brand name products,Branding (Marketing),Thương hiệu (tiếp thị),Customer relations,Quan hệ khách hàng
650			\|x Giới thiệu thương hiệu,Management,Quản trị
904			\|i Quang Hiếu
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Kellogg bàn về thương hiệu : Khoa Marketing của trường quản lý Kellogg

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