Kellogg bàn về thương hiệu :

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Kellogg bàn về thương hiệu : Khoa Marketing của trường quản lý Kellogg

Cuốn sách này giới thiệu những yếu tố tạo nên những thương hiệu thành công, những yếu tố nền tảng cho việc xây dựng thương hiệu, các chiến lược xây dựng và đẩy mạnh thương hiệu và việc chuyển từ chiến lược sang thực hiện....

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Tybout, Alice M.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Thành phố Hồ Chí Minh Văn hoá Sài Gòn 2008
Pynciau:	Brand name products,Branding (Marketing),Thương hiệu (tiếp thị),Customer relations,Quan hệ khách hàng Giới thiệu thương hiệu,Management,Quản trị
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Nguồn gốc nhãn hiệu :
gan: Ries, Al
Cyhoeddwyd: (2008)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2008)

Lời hứa thương hiệu :
gan: Knapp, Duane E.
Cyhoeddwyd: (2010)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2006)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2006)

Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
gan: Lê, Thị Huỳnh Mai
Cyhoeddwyd: (2012)

Sell the brand first :
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
gan: Nguyễn, Bảo Anh
Cyhoeddwyd: (2012)

Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
gan: Võ, Thị Hồng Nhung
Cyhoeddwyd: (2012)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Brands and branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Bong bóng thương hiệu :
gan: Gerzema, John
Cyhoeddwyd: (2009)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Những chiến lược khác biệt để phát triển thương hiệu
Cyhoeddwyd: (2013)

Transforming your business into a brand :
gan: Tai, Jacky
Cyhoeddwyd: (2007)

Nghiên cứu ảnh hưởng của giá trị thương hiệu đến quyết định lựa chọn thương hiệu kem đánh răng P/S tại địa bàn thành phố Cần Thơ :
gan: Trần, Hồng Trang
Cyhoeddwyd: (2017)

Xây dựng thương hiệu nhãn tím Phong Nẫm ở huyện Kế Sách, tỉnh Sóc Trăng :
gan: Nguyễn, Thị Bảo Châu
Cyhoeddwyd: (2015)

Các nhân tố ảnh hưởng đến tài sản thương hiệu ngân hàng TMCP Quân đội :
gan: Huỳnh, Văn Còn
Cyhoeddwyd: (2017)

Giải pháp nâng cao mức độ nhận biết của khách hàng đối với thương hiệu Sense City :
gan: Ngô, Mộng Hằng
Cyhoeddwyd: (2017)

Thương hiệu cảm xúc :
gan: Gobé, Marc
Cyhoeddwyd: (2014)

Giải pháp phát triển thương hiệu gạo một bụi đỏ Hồng Dân tỉnh Bạc Liêu đến năm 2020 :
gan: Lưu, Quốc Tại
Cyhoeddwyd: (2015)

Ảnh hưởng của khuyến mãi đến hình ảnh thương hiệu sữa tươi TH True Milk tại thành phố Cần Thơ :
gan: Nguyễn, Thị Nhung
Cyhoeddwyd: (2018)

Tác động của giá trị thương hiệu đến quyết định sử dụng Bia Sài Gòn của người tiêu dùng tại thành phố Cần Thơ :
gan: Phạm, Lê Thành Nhân
Cyhoeddwyd: (2020)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
gan: Nguyễn, Thị Thanh Tâm
Cyhoeddwyd: (2015)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Khác biệt hay là chết
gan: Trout, Jack
Cyhoeddwyd: (2010)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
gan: Nguyễn, Ngọc Huy
Cyhoeddwyd: (2010)

Strategic brand management
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
gan: Stiff, Dan.
Cyhoeddwyd: (2006)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Chiến lược thương hiệu Châu Á
gan: Roll, Martin
Cyhoeddwyd: (2009)