New products management

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across th...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Crawford, C. Merle
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston, Mass. McGraw - Hill 2006
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