New products management
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across th...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Boston, Mass.
McGraw - Hill
2006
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| सारांश: | New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. |
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