New products management
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across th...
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Boston, Mass.
McGraw - Hill
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a Crawford, C. Merle | ||
| 245 | 0 | |a New products management | |
| 245 | 0 | |c Merle Crawford, Anthony Di Benedetto. | |
| 260 | |a Boston, Mass. | ||
| 260 | |b McGraw - Hill | ||
| 260 | |c 2006 | ||
| 520 | |a New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. | ||
| 650 | |a New products,Quản trị sản phẩm mới | ||
| 650 | |x Management. | ||
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| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||